jean-francois di paolo

Education

Designed site to match newly established brand identity and address prior site's poor access to information.
Creation of email newsletter, cross-client tested to ensure maximum client reach.
Development of PHP/MySQL-based custom product management system, allowing client to maintain timely and current news and product information.
Built client relationship through excellent written and verbal communication, maintained through various supplementary face-to-face meetings.
Established working relationship from word of mouth, securing additional projects with the same client due to exemplary reputation and performance.
Independently project managed entire site development, maintaining the original timeline despite widened scope of project.

Enhanced clients' web experience by working closely alongside them, establishing website requirements and goals, and refining information architecture and user experience through subsequent design iterations.
Increased demographic reach of clients by moving the company away from less accessible flash-based solutions, such as online catalogues and maps, to jQuery-based solutions.
Boosted profitability through fast turnaround on design and development of email newsletters, whilst still maintaining quality and accuracy.
Represented the company acting as design ambassador in meetings with high profile clients such as Market City and metcentre.
Thrived working co-operatively in an agency team with project manager, developers and other designers.

Independently established Ron Bennett Big Mens Clothing online presence, from design and functionality through to CMS integration, SEO and administration.
Worked co-operatively with store manager and marketing team to develop weekly promotions, front page banners and marketing emails.
Developed a professional online presence for both Ron Bennett and CAG Corporate websites.

Stylised brand identity to accurately reflect target market, creation of relevant copy and establishing consistent offline and online brand experiences.
Development of site front-end including integration of PayPal payments system and a custom PC building and ordering system.
Custom back-end developed utlising PHP/MySQL, enabling specific store and product management required by client.
Creation of flash advertisements, tying in with site style to attract target demographic.
Liaising with client to ensure site development was timely, under budget and achieving their desired outcomes.